Features
Marketing
Product Feeds

Product Feeds

Generate product feeds for Google Shopping and Facebook Catalog.

Where to find it

Endpoints:

  • /feeds/google.xml (on your storefront)
  • /feeds/facebook.csv (on your storefront)

These are public — you submit the URL to Google Merchant Center or Facebook Business Manager, and they crawl it automatically on a schedule.

Google Shopping feed

XML format per Google Merchant Center spec. Includes for each active product:

  • g:id — unique product ID
  • g:title — product name
  • g:description
  • g:link — URL to product page
  • g:image_link
  • g:price
  • g:availability — in_stock / out_of_stock
  • g:brand — manufacturer
  • g:condition — refurbished (for used devices)
  • g:mpn — model number
  • g:product_type — device type

Facebook Catalog feed

CSV format compatible with Facebook Business Manager catalog uploads. Similar fields to Google, plus optional extras for dynamic ads.

Setup

Google Merchant Center

  1. Sign up at merchants.google.com (opens in a new tab)
  2. Verify your domain
  3. Under Products → Feeds, create a new feed
  4. Use Scheduled Fetch with URL https://yourdomain.com/feeds/google.xml
  5. Set fetch frequency (daily recommended)

Facebook Catalog

  1. Go to Facebook Business Manager → Commerce Manager
  2. Create a catalog
  3. Add data source → Scheduled feed
  4. URL: https://yourdomain.com/feeds/facebook.csv

Missing UPC/EAN/GTIN

Refurbished electronics often don't have modern UPCs. For Google Shopping, you may need to request an identifier exemption. Walmart and Amazon both require UPCs with no exemptions.

See the marketplace integration notes for planned enhancements including UPC fields on variants.

Related features

Add-on ProductsOverview